Pink Ribbons, Inc.

Pink Ribbons, Inc.

Capitalizing on hope.

2011 en 97 minutes

Rating: 6.5

Plot

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Trailer

Cast

Samantha King

Samantha King

Herself

Barbara Brenner

Barbara Brenner

Herself

Barbara Ehrenreich

Barbara Ehrenreich

Herself

Nancy Brinker

Nancy Brinker

Herself

Susan Love

Susan Love

Herself

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